Omoda Jaecoo Extends Nepal Premier League Sponsorship Through 2026

SPG Automobiles Pvt. Ltd., the official distributor of Omoda Jaecoo vehicles in Nepal, has renewed its partnership with the Cricket Association of Nepal (CAN) for the upcoming 2026 Nepal Premier League (NPL). This marks the third consecutive edition of the domestic T20 cricket tournament in which the brand will be involved. In this latest collaboration, SPG Automobiles will act as the tournament’s “Powered By” sponsor, upgrading from its previous role as the “Driven By” partner since the league’s inaugural edition in 2024.

This continued association highlights Omoda Jaecoo’s growing influence and commitment to Nepal’s sporting events. Over the past three editions of the NPL, the automotive brand has solidified its presence as a key supporter of one of the country’s most prominent cricket competitions. The renewed sponsorship reflects the brand’s strategic alignment with popular national events to strengthen its market visibility and brand loyalty.

In earlier editions of the NPL, Omoda Jaecoo introduced a unique initiative to honor standout performances by awarding a vehicle to the Player of the Tournament. While the company had previously used this creative approach to celebrate individual achievement, it remains uncertain whether the same initiative will be continued in the 2026 edition.

As the third edition of the Nepal Premier League prepares to take place, the partnership between SPG Automobiles and CAN is set to elevate the tournament’s profile further. The event continues to gain momentum within Nepal’s domestic cricket calendar, drawing larger audiences and increased media attention each year.

Detailed information regarding the specific sponsorship activities and promotional campaigns for the 2026 season has not yet been released. Fans and stakeholders can expect further updates from both SPG Automobiles and the Cricket Association of Nepal as the tournament approaches.