Proton Boosts Electric Vehicle Plans in Nepal with Expanded e.MAS Lineup and Increased Factory Funding
AI illustrationKey Takeaways
- Proton expands its EV lineup in Nepal with the upcoming e.MAS 5, following the success of the premium e.MAS 7 160 kW electric SUV
- The e.MAS 7 features a 160kW motor, 475 km range, advanced driver assistance, and a modern connectivity-focused interior
- Proton Malaysia saw a sharp rise in EV sales, delivering over 11,000 units from January to April 2026, supported by a major production capacity expansion to 42,000 annual EV units
- The e.MAS 5, already popular in Malaysia as an accessible city EV, aims to attract a wider segment of buyers in Nepal seeking practical electric mobility solutions
- Proton's EV strategy in Nepal is evolving to include both premium and urban electric vehicle segments, broadening consumer options in the market
Proton Expands Electric Vehicle Offerings in Nepal with New e.MAS 5
Proton is set to broaden its electric vehicle (EV) range in Nepal following the successful debut of the Proton e.MAS 7 160 kW. Through its exclusive distributor, Jagdamba Motors, the brand plans to introduce the e.MAS 5, targeting a wider audience seeking affordable electric mobility solutions.
The expansion comes on the heels of Proton's impressive performance in its home market of Malaysia. From January to April 2026, the automaker saw a significant surge in electrified vehicle sales, delivering over 11,000 units in just four months. This growth is supported by a major investment to increase production capacity at its Tanjung Malim facility. The aim is to boost annual EV output to 42,000 units, enhancing Proton’s ability to serve both domestic and international markets.
Jagdamba Motors reports an encouraging reception to the e.MAS 7 in Nepal, indicating a growing consumer interest in electric mobility. Buyers are increasingly drawn to premium EVs that offer a combination of range, advanced technology, and practicality—a trend influencing the company’s future product strategies for the Nepali market.
Features and Benefits of the Proton e.MAS 7 160 kW
The Proton e.MAS 7 160 kW, currently available in Nepal, is positioned as a premium electric SUV. It is powered by a robust 160kW motor, offering a driving range of up to 475 km under the NEDC cycle. The vehicle is equipped with a 360-degree surround view camera, an integrated headrest speaker system, and advanced driver assistance technologies. Its spacious, modern interior emphasizes connectivity and comfort.
To sweeten the deal, the e.MAS 7 comes with attractive ownership benefits, including:
- One year of insurance
- A one-year road tax waiver
- A complimentary 7kW home charger
- An extended manufacturer warranty
- Introductory cash discounts
The Upcoming Proton e.MAS 5
The e.MAS 5, which has already gained popularity in Malaysia as a city-focused EV, is anticipated to appeal to a broader segment of buyers in Nepal. Designed for urban environments, it offers a more accessible entry point into the world of electric mobility.
A Broader EV Portfolio for Nepal
With the introduction of the e.MAS 5, Proton’s EV strategy in Nepal is evolving to include both premium and urban electric vehicle segments. This broader portfolio approach aims to cater to diverse consumer needs and preferences, further driving the adoption of electric vehicles in the Nepali market.